3 Keys to Accelerate Sales Performance
In the competitive world of sales and business development, accelerating results is key to standing out and achieving your goals. I learned this formula during my first year in direct sales and I continue to follow it today. When my results are not where I want them to be, I come back and ask myself where I am with this formula.
This week, I want to share the valuable Triple A Formula: By mastering these three elements, you can propel your sales to new heights!
Attitude: The Foundation
We have all heard "Attitude is everything." Remember, people buy from those they like and trust. Are you bringing positive energy to your day, your clients, your peers, and everyone you interact with? Or is your energy negative? Your attitude should exude positivity, confidence, and genuineness. Become someone that clients want to do business with, someone who listens, understands, and cares. Handle conflict and setbacks with emotional intelligence and take the high road, as tough as it can be at times. You never get a second chance to make a first impression.
Biggest Mistake: A common pitfall is allowing negativity or frustration to cloud interactions. We all have tough days, lost sales, tough customers, it is part of the game of sales. It's crucial to remain positive and focused, even on challenging days. Stay optimistic and your clients will feel that energy. Staying in control of your emotions is a skill to master.
Activity: The Fuel for Results
Activity is directly proportional to results. The numbers don't lie—consistent and strategic activity is essential for success. Remember, sales and business development are not spectator sports! Actively engage with prospects, follow up on leads, and continuously seek opportunities. When I was in a front line sales position, the mantra was 'five days in the field.' To this day, I focus on daily activity, and I often ask 'is what I am doing right now going to help me get closer to, or pull me further away from my goals?'
Biggest Mistake: Inactivity or sporadic efforts can severely impact your results. Consistency is key; ensure you maintain a steady pace of productive activities each week. Also, it is easy to get overcommitted to activity that is a distraction. Some examples are: getting caught up in drama 'water-cooler talk around the office/or sales team, being a victim, attending networking groups or too many extracurricular activities that waste our time.
Accountability: The Secret Ingredient
Accountability is about staying true to your goals, even when no one is watching. If you're not meeting your sales targets, it might be time to find an accountability partner, a coach, or join a mastermind group. They can provide the guidance and motivation needed to stay on track. I hired a sales coach during one of my toughest years in sales; not only did it help me rebuild my personal accountability to my sales results, it helped me regain my focus.
Biggest Mistake: A lack of accountability often leads to complacency. Without someone or something holding you accountable, it's easy to fall short of your potential. Establish clear goals and seek external support to ensure you maintain discipline. When we lose self-discipline, we lose momentum - when we lose momentum, we lose our motivation.
By applying the Triple A Formula in your sales approach, you'll not only accelerate your success but also build meaningful relationships with clients and colleagues alike. Keep pushing forward, and watch your sales soar!
