Transform Your REVENUE, results, and sales performance
Understand the Secrets to More Sales with Less Effort
Awards and Recognition
Fast 50 Award 2024
AIM Training and Consulting inc. is recognized as one of the top small companies in St. Louis, receiving the Fast 50 award to honor revenue and future potential and their contributions to the community.
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Zero to Sales Hero Book
This book will take you on a journey of success and help you drive outstanding results - that you can repeat for every sales opportunity to guarantee successful results.
Secrets to Success
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We provide sales and peak performance habit training and consulting to individuals, and emerging or established businesses.
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ARE YOUR HABITS OF THINKING SUPPORTING OR SABOTAGING YOUR SUCCESS?
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Monthly Mentor
This is a unique solution that combines sales skills, confidence building, and success habits in a indivdual setting with indepth discussions and strategy to accelerate your results. Unlimited monthly laser coaching sessions
About Amy Lemire
Amy is the author of Amazon #1 Best Seller “From Zero to Sales Hero” and “From Zero to Speaker Hero”
Amy has a mission to inspire people to achieve Peak Performance results in life, business, relationships, personal happiness, and in the areas of life that matter most to you.
Amy has given keynote speeches and conducted training and consulting services to her clients: Zebra Technologies, Becton Dickinson, Massage Envy, Mastech Digital, Qualcomm Life, Capsule Technologies, The United States SBA (Small Business Administration, Chicago), Aurora University, New Peaks, Alverno College, and the WBDC (Womens Business Development Center).
Amy has also served as the Global Director of Sales Training and Performance for Qualcomm Life, ICU Medical, and Becton Dickinson.
The word "why" is defined as a reason or explanation. I have been asked "what is my why?" and maybe you have, too? Years ago, the word "why" became famous from a Ted Talk and a You-Tube video "Start with Why" (Simon Sinek). In the world of sales and business development we live in, the word "why" is one of the most important focuses - and the mantra "start with why and begin with the end in mind" is a guiding principle for success. What it really means is "what problem am I here to solve?" for this person, business, etc. To truly connect with customers and drive meaningful change, we must recognize the existence of two worlds – the outer, dominated by products and services, and the inner, driven by the customer's pain points and motivations. Speaking from experience, 20 years of sales and 10 in training: this is the most often missed step, as we talk about ourself, our products, our services first - instead of leading to it.
The mistake in sales involves staying in the outer world, bombarding potential clients with product features and service details without understanding the underlying reasons or pain points driving their needs. As the best seller book (and on my personal top 10 book list) "The Challenger Sale" (Adamson, Dixon) focused on "commercial insights and teaching," and emphasizes, "It's not about what you sell, but how you sell it." In other words, help businesses and individuals see the "blind spots" that they are missing. This resonates with the idea that success in sales lies not just in the product or service but in the manner in which it addresses the customer's unique challenges or their "why now."
To build a genuine partnership and connection with customers, we must first uncover the business or customer's pain – the why behind their needs. This requires discovery below the surface level and the courage to move into the inner world of the customer. It's not merely about presenting a product; it's about understanding and empathizing with the customer's motivations, challenges, and aspirations.
Critically, the decision to change, to adopt a new product or service, hinges on the balance between the pain of staying the same and the pain of change. To drive change and transformation, we in business development and sales must make the pain of the status quo "the same" unbearable compared to the potential discomfort of change. Helping the other person or business see the "problem behind the problem" is critical. This strategic approach demands a deep understanding of the customer's inner world - no matter what product or service we are selling or promoting.
For those embracing Challenger selling, consider these top tips:
1. Redefine the Conversation: Shift the focus from product features to the customer's needs and challenges. Provide insights that reshape their perspective.
2. Tailor Solutions: Customize your approach to align with the unique pain points and aspirations of each customer. One size does not fit all in Challenger selling.
3. Build Credibility: Demonstrate expertise and industry knowledge. Customers are more likely to trust a salesperson who brings valuable insights to the table.
Amid the challenges of sales and business development, maintaining mental toughness is paramount. Here are key strategies:
Resilience: View setbacks as opportunities to learn and grow. Resilience is the ability to bounce back from adversity stronger than before.
Positive Mindset: Cultivate a positive outlook, focusing on solutions rather than problems. A positive mindset can be contagious and inspiring.
Adaptability:Embrace change and stay flexible in your approach. The ability to adapt is a crucial asset in the ever-evolving world of sales.
Starting with the "why" and "the why now" is the key that guides successful sales and business development. By understanding both the outer and inner worlds, customer pain, and adopting insight-driven principles, we can drive meaningful change. Staying mentally tough in challenging times requires resilience, a positive mindset, and adaptability – traits that set the stage for enduring success.
Our Clients
Testimonials
“I am just so thankful for your leadership, friendship and support. You are an inspiration! Thank you for helping me see my potential and believing in me, I love the course and I love you!”
Nicole H, Business Owner
Atlanta, Georgia
"If you want to improve your team, sales, and personal results, you need to work with Amy"
Mike S, VP Sales
Fort Lauderale, Florida
“One of the best personal and professional experiences I have ever had”
Stephanie S, Sales Representative
Pompano Beach, Florida
Find Your Balance. Set Your Goals. Take A Challenge. Reward Yourself.
Only 1 habit can subdue another habit. What if you enhanced your strengths in 6 habits - and lived as the best version of yourself?
My commitment is to support you to be the BEST version of
YOU - in the areas of life that matter most to YOU!
LEARN HOW TO ACHIEVE PEAK PERFORMANCE AND RESULTS IN YOUR PERSONAL AND BUSINESS LIFE.
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Office: Chesterfield, MO, 63017
Call: +1 833-317-1861
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Site: https://www.aimtandc.com